House of Pocket
Message on a bottle
Keywords: Wine / Sydney / Hospitality
Scope: Brand Identity / Packaging Design / Brand World
“We are looking to change up our House wine labels for each of our venues (Button and Stitch).”
The team behind much-loved Sydney small bars Pocket, Stitch and Button, were looking to revamp the packaging of their locally sourced house wines. The previous designs were seen as too generic and didn’t fit with the ambiance of their bars.
The evolution of the packaging had to feel at home in each bar's environment, so we took the essence of each establishment and translated it on to the bottle.