Nikki Witt

Empowering Elegance

Keywords: Jewellery / Sydney / Brand World

Scope: Brand Strategy / Brand Voice / Brand Identity, Packaging Design / Social Media Strategy / Graphic Design, Art Direction / Videography / Advertising / Illustration

“Our brand has evolved to the point where our initial branding doesn’t reflect our international growth.”

THE CLIENT

Nikki Witt is an Australian based jewellery brand that creates bespoke and personalised pieces using Swarovski crystals, vintage cabochons, and her signature handmade porcelain flowers.

THE OPPORTUNITY

Meticulously designed and crafted by hand in her Sydney studio, her work has been featured in Vogue Brides, Marie Claire, and Cosmopolitan.

Nikki Witt wanted a brand that would express the quality and uniqueness of each of their custom pieces, as well as a mark that reflected her signature use of traditional and contemporary design techniques.

We crafted a logo and monogram that reflected her European heritage, taking inspiration from early century Spanish typography. The logo, with its sublime refinement and simplicity, is reminiscent of those found in high-end fashion brands.

The brand uses colour and typography to convey elegance and timelessness. Black, white, and gold create the ideal ambiance to bring out the premium cues of the brand.

We illustrated a ‘modern goddess’ to feature on packaging elements. Inspired by Nikki’s use of floral designs, a soft rose hides behinds our strong Aphrodite like figure.

We created digital applications from website to social media, photography, and videography and created comprehensive brand guidelines.

Lifestyle Photography: Matt Godkin

Product Photography: Hunter White Studio

Videography: George Conomos

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