Bringing joy to the category
Keywords: Sorbet / Sydney / Organic Products
Scope: Brand Strategy / Brand Voice / Brand Identity / Packaging Design / Print Collateral / Illustration
“Nothing seems to be made from real fruit anymore, our mission is to change that.”
You is an organic sorbet company based in Bondi, Australia. It was founded by sisters who started making mouth-watering sorbets from locally sourced produce.
While the artisan ice cream category in Australia is booming, sorbets were being left behind. The sorbet category is saturated with products made from fruit concentrate, and consumers are rejecting them. The sisters saw an opportunity to revitalise the sorbet category to new heights by creating a brand that's refreshingly original and doesn’t compromise on great taste.